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Producers of Scorched nominated for an AFI award
[Mon 27/07/2009 10:13:19]
Press release from Firelight Productions
Producers Marcus Gillezeau and Ellenor Cox have been nominated for the inaugural AFI Screen Content Innovation Award for their all-media drama Scorched.
“We’re really excited about this nomination for this inaugural award," says producer Marcus Gillezeau.
"It’s great to see that screen innovation is now being formally recognised by the AFI. It will really help encourage producers, directors and commissioning editors to keep pushing the boundaries in this rapidly growing area.”
Scorched is set in 2012 in a climate ravaged world. It has not rained for over 200 days when giant blazes ringing a water starved Sydney break their containment lines.
Starring Cameron Daddo, Vince Colosimo, Rachel Carpani and Georgie Parker, the Scorched experience included the most sophisticated and comprehensive cross-platform element yet created for a television event in this country, according to its creators. The online prequel and sequel drama starred up-and-coming actors Kate Bell Zachary Garred. Realistic news stories and weather reports were anchored by Nine Network newsreader Mark Ferguson and iconic weatherman Mike Bailey and written by Gold Walkley award winning journalist Mark Davis.
Online director Marcus Gillezeau explains, “Once you entered www.scorched.tv, you could follow a serialised drama (60 minutes of 2-3 minute webisodes) which unfolded on a daily basis. The prequel drama took the viewer right up to the very first scene of the telemovie. The audience were able to participate in an interactive conspiracy-style investigation online, both through the drama, the news reports, the user generated videos and a series of faux websites, which armed them with bonus material and story lines. After the TV broadcast the drama continued with the sequel to the online story and continuing news reports.”
The project was executive produced by Rosemary Blight and Chris Hilton. The telemovie was produced by AFI Award winning producer Kylie Du Fresne and Ellenor Cox, written by Tim Pye and directed by Tony Tilse. Scorched was produced by Goalpost Pictures Australia and Essential Media and Entertainment in association with Firelight Productions.
For more information visit www.scorched.tv or http://blip.tv/file/1620855
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