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Screen Aus reveals film funding reasons
[Wed 04/08/2010 11:19:49]
By Brendan Swift
Screen Australia has revealed the reasons behind its recent feature film investment decisions in response to questions raised in Senate Estimate hearings.
The national government agency outlined the specific reasons behind its last 36 feature film investments (see table below), which were underpinned by criteria outlined in its production investment guidelines.
They include: the potential audience reach; the members of the creative team; the creative potential of the film; the commercial potential of the film; and the project's overall viability.
"The criteria are considered holistically by the committee but it should also be noted that the potential audience for the film informs almost all of the criteria," the agency said in response to a question on notice from Liberal Party Senator Simon Birmingham.
"The Production Investment Committee then refers suitable projects to the board for a decision. Other factors, including availability of funds and diversity of slate, contribute to Screen Australia’s funding decisions at any given time."
The Screen Australia board only began approving the issue of letters of interest for feature film investment (following recommendation from Screen Australia management) from March, when revised Production Investment Guidelines were issued. This was common practice at the former Film Finance Corporation under former chief executive Brian Rosen.
Screen Australia recently called on the government to raise its level of direct funding to bolster production of mid-range feature films, as well as documentaries.
Feature dramas approved for Screen Australia investment 2008-9 and 2009-10
Title
Reasons in support of the decision to fund
Animal Kingdom
Creative team and creative potential.
Bait
International pre-sales, creative team and commercial potential.
Beneath Hill 60
Commitment of major distributor, creative potential.
Blame
Viability and creative potential.
Burning Man
Creative team, creative potential and commercial potential.
Charlie and Boots
Significant support for wide local distribution, creative team and commercial potential.
Cup, The
Commercial potential, creative potential and creative team.
Few Best Men, A
Creative team, commercial potential and viability.
Strong pre-sales and marketplace interest.
Griff The Invisible
Supported by former IndiVision scheme for original ideas and first features. Creative team and potential.
Heartbeat Away, A
Commitment of distributor and creative team.
Horseman, The
Creative potential and viability. Received completion funds to allow its international distribution.
I Love You Too
Creative team and commercial potential with distributor support.
Kings of Mykonos, The
Potential to reach intended audience, viability, commercial potential and creative team.
Little Deaths
Commercial potential and viability.
Lou
Creative team and creative potential.
Lucky Country AKA Home
Commercial potential and creative potential.
Matching Jacks AKA Love and Mortar
Creative and commercial potential with strong marketplace interest.
Oranges and Sunshine
Strong creative potential and international co-production.
Place Between, The
Supported by former IndiVision scheme for original ideas and first features. Creative team and potential.
Red Dog
Strong commercial potential with good creative team.
Red Hill
Commercial potential and creative team.
Reef, The
Potential to reach intended audience and creative team.
Road Train
Potential to reach intended audience and creative potential.
Sleeping Beauty
Creative team and creative potential.
Snowtown
Creative and commercial potential.
Swerve
Creative potential and creative team.
Tomorrow When The War Began
Viability, potential to reach intended audience, creative team and commercial potential.
Tree, The
Creative team and creative potential with potential to reach intended audience. An Australian/French co-production.
Uninhabited
Viability, creative potential.
Van Diemen's Land
Viability, creative potential.
Waiting City
Viability, creative potential and creative team.
Wasted on the Young
Creative potential, potential to reach intended audience and creative team.
