Brisbane's Cutting Edge works on Coca-Cola Zero TVC
[Tue 08/03/2011 12:08:27]
Press Release from Cutting Edge
Cutting Edge, a leading provider of creative, broadcast, visual effects, film and technical services to the media and entertainment industries, today announced the production of ‘Wild Health’ for Coca-Cola Zero.
The fourth installment in the ‘Wild Health’ campaign for Coca-Cola Zero, features Japanese pop-megastar Namie Amuro racing against seven killer female robots all riding the hottest motorcycles ever conceived. Ms. Amuro provides a stunning performance as she challenges the robots to a ‘hell ride’ across a futuristic desert.
The Coca-Cola ‘Wild Health’ TV spots are legendary for their cult following through out Japan. Given this latest performance by Namie Amuro, and her massive fan base across Asia, should guarantee this commercial every opportunity at the same cult following.
This VFX intensive project drew upon talent from across Cutting Edge’s Japanese and Australian operations. Cutting Edge’s VFX Supervisor, Colin Renshaw and his team in Brisbane, rose to new heights as they strived to create the best ‘Wild Health’ spot ever.
Masao Imanaga, Creative Director Dentsu Japan said of Renshaw and Cutting Edge, “This was truly outstanding work from the Cutting Edge team. We are very proud of the spot and the team achieved well beyond, even surpassing our expectations.” Imanaga further said of Cutting edge, “They’re off the hook!!”
Dentsu’s vision for the ‘Coca-cola Wild Health’ spot was given to leading freelance Japanese director, Junji Kojima of tvee graphics. Since founding tvee graphics in 1995, Kojima has become notable for his incredible ability to cross multiple genres. Junji Kojima said of Colin Renshaw “I absolutely love your work. Thanks to Colin and his talented team for what is a truly awesome action packed film.”
“The Cutting Edge VFX team was fully involved in the project from very early stage. We collaborated together with the Denstu creative team in Japan from concept design and technical plans for the shoot of Ms. Amuro in Tokyo. From concept design to delivery, there were over 20 artists involved at Cutting Edge - all talented, and specialists for each specific role. This project was so large in scale with limited production time that everything needed to be planned precisely. This project reached its full creative potential, due to the passion and creative artistry found at Cutting Edge,” said Takeshi Takada, Executive Producer Cutting Edge. “In addition to the TV spot, we are very excited that our designs and creativity will also be seen in Japan, across 3D stereoscopic cinemas, the web, Japanese print and OOH campaigns as part of the roll-out for Coca-Cola Zero.”
[Tue 08/03/2011 12:08:27]