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The Tunnel released on iPad via MoPix
[Wed 08/06/2011 01:18:02]
By Brendan Swift
The Tunnel has become the first Australian film to be available for download specifically on the iPad through MoPix’s mobile film distribution platform.
The app, which is being sold for $9.99, includes the full-length feature as well as exclusive behind-the-scenes footage, cast and crew information and over 150 photo gallery images.
“In partnering with MoPix, over 30 million device owners in 91 territories will now be able to take part in “The Tunnel”’ experience,” said executive producer Ahmed Salama of digital marketing agency DLSHS, in a statement.
“Through social media integration via Facebook and Twitter, our fans will also be able to share their experiences with their friends which is what this project has always been all about.”
The Tunnel has followed an experimental distribution strategy. It was first released for free on May 18 across the BitTorrent online network. It has also been released as a two-disc DVD set and was shown on Pay-TV earlier this month. A four week cinema run begins at Hoyts EQ in Sydney, Australia from June 8.
Meanwhile, another Australian screen content app is finding a global audience.
The Australian-designed Nickelodeon iPhone/iPad app, Dora and Diego’s Sticker Safari, has hit the number one position on the Apple App Store’s Top Paid iPad Entertainment Apps category.
The app – an interactive sticker book – was developed by Australian digital company Lycette Bros and released globally on May 28. It is selling for $2.49 for the iPhone and $3.99 for the iPad.
Nickelodeon Australia director of TV and digital content, Hugh Baldwin, said kids want to access content in many formats.
“We’re so excited about the great response and early success of this app, especially since it’s the first time that an Aussie designed Nick app has been given a global release,” he said in a statement.
Nickelodeon Australia has worked with Lycette Bros since 2007, most recently on the Fame Game app, which involved celebrity-based content for the Australian Nickelodeon Kids’ Choice Awards 2010.
Very awesome. Big fans of what MoPix is doing with digital film distribution and the Tunnel is a great film. Eager to download it and see all the exciting extras.
Check out this great demo video of the app if you want to know more- http://www.getmopix.com/blog/%E2%80%9Cmopix-beta-launch-with-the-tunnel-release/
Posted by John.08/06/2011 05:28:16 PM
I have to agree with the others…there’s been alot of hype surrounding this film mainly because of its marketing & backers who got them deals &/or they also offered it to free to companies in return for sponsorship which anyone in the industry can do with something half decent. Problem being, this one just isn’t! I would be embarrassed to have created such high expectations without delivering. If I was a partner, I would pull out. Weak acting, storyline adapted as an excuse for poor camerawork and lack of budget to access good cinematography. Disjointed & quite frankly BORING and lacks good execution. Next time, put your money where your mouth is. They are relying far too much on advertising than on the film itself which says something about the producers. What are they trying to prove or who are they trying to impress? One can only guess…
