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Village Cinemas finishes converting 210 screens to digital
[Fri 10/08/2012 01:04:53]
By Brendan Swift
Village Cinemas Australia has finished converting its 210 screens to digital projection.
The switch to digital equipment, which produces a far better picture than traditional 35mm projection, has been accelerating since the success of James Cameron's Avatar in 2009. Village said its final switch occured at the Coburg Drive-In.
“Digital cinema not only allows us to achieve incredible on-screen presentation but also allows us to expand our offering to our customers," Village Cinemas chief executive Kirk Edwards said in a statement. "This now includes not just Hollywood blockbusters but also sporting events, concerts, opera; the possibilities are endless.”
An industry-wide virtual print fee scheme (VPF) is expected to help allay the major costs of the installation. Film distributors, which save substantial fees by no longer having to order 35mm prints, will instead pay ongoing fees to exhibitors over an extended period.
Village Cinemas said the installation was completed on schedule and on budget with key technology supplier Edge Digital Technology (which is owned by rival cinema owner Amalgamated Holdings) and its own technical department.
Village Cinemas is part of Village Roadshow, which also owns Event Cinemas, Greater Union and Birch Carroll & Coyle theatres. The Village and Event brands have a combined market share of 40 per cent in Australia.
Really? The VPF scheme hasn't even started yet. It's still in limbo. Not all the major distributors have even agreed to a collective decision as yet. Our cinema is still waiting for it to be enacted. Or I've been told misinformation by the person who is undertaking the process.
And it's really to support the independent cinemas who find the enormous costs prohibitive, not the major chains. Hence the support of the I.C.A.A. And it will only allay the costs AFTER the projection equipment has been installed & paid off by I presume lesser royalties charged by each distributor. Which no-one yet knows what they will be.
Not sure how you can say E.D.T. is owned by rival cinema owners when in fact Village Roadshow/Amalgamated Holdings own Event, BCC, GU + the only digital cinema providers: Edge Digital.
Posted by Phantom of the Cinema.10/08/2012 04:03:35 PM
"...digital equipment, which produces a far better picture than traditional 35mm projection"
Says who, exactly?
Posted by Glenn.10/08/2012 05:03:48 PM
Fair point regarding the VPF scheme - I have made an amendment to that section.
Posted by Brendan Swift, IF Editor.13/08/2012 09:17:02 AM
