Network Ten has appointed Matt McGrath in the newly created role of Chief Brand Officer.
McGrath, previously the Chief Executive Officer and Executive Chairman of Y&R Brands Australia and New Zealand, will be responsible for brand communications, marketing and promotions for the network.
Network Ten Chief Executive Officer, Hamish McLennan, said: “I have known Matt for many years and he is without doubt one of the best creative and strategic minds in the Australian media and marketing sector.
“I am delighted he has agreed to join Network Ten to work on our external and internal marketing, including our messaging around our core programs.
“Matt will create a consistent view of our brand, on and off air, and bring innovative thinking to howwe communicate with consumers and advertisers.”