Producer/distributor John Maynard is taking a novel approach to releasing Kasimir Burgess’ drama Fell after its Victorian premiere at the Melbourne International Film Festival.
Maynard has booked the film into Australian Centre for the Moving Image for six days, starting on August 21.
Reasoning that watching films is a better experience when cinemas are well- attended, he is limiting the number of sessions to 13: two per night plus afternoon sessions on the Saturday and Sunday.
Moreover, to overcome any price resistance, tickets for all sessions will cost just $10.
After that, ACMI will stage screenings in September in the Australian Perspectives program for ACMI members.
Burgess’ debut feature scripted by Natasha Pincus stars Matt Nable as guy who is grief stricken when his daughter is killed in a hit-and-run accident and vows revenge against the driver (Daniel Henshall) after the latter is released from prison.
Fell screens at MIFF on August 15 and 16. Maynard is now planning cinema screenings in other States. The film premiered at the Sydney Film Festival, concurrent with a 50-hour VOD window in several States.