Press release from Hoyts Corporation
Australia’s leading cinema operator, today announced that it has formed a partnership with SBS, the exclusive and official broadcaster of the 2010 FIFA World Cup South Africa™, to show selected matches live in Hoyts cinemas in Australia and New Zealand in vibrant 3D.
In a first for Australia and New Zealand, Hoyts will deliver an exciting 3D experience for football fans on Christie digital 2k projectors, using RealD 3D technology. The matches will be shown on the big screen across the 3D satellite-enabled Hoyts cinemas around the country.
Building upon consumers’ rapidly-growing interest in 3D, the first ever FIFA World Cup™ in 3D will immerse Australian football fans in the matches, making them feel part of the action taking place half a world away.
“SBS is proud to be partnering with Hoyts to bring this 3D cinema experience to football fans,” SBS Managing Director Shaun Brown said.
“This is an exciting moment in Australian broadcasting as SBS brings audiences a unique viewing experience with the world’s largest sporting event at home and in cinemas, live in 2D, HD and 3D.”
“Hoyts is committed to delivering new content and experiences for Australian cinemagoers and we are proud to be the first Australian cinema operator to show a global sporting event in 3D. The 2010 FIFA World Cup South Africa™ in 3D at Hoyts Cinemas will be a truly exhilarating experience.” (Delfin Fernandez CEO, Hoyts Corporation)
Further announcements on games and locations to be made.