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Marketing View the RSS Feed for Marketing
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Iron Man 3 most popular movie trailer in 2012 on YouTube

Iron Man 3 was the most-viewed movie trailer in Australia on popular online video site YouTube in 2012

Mon 07/01/2013 11:47:43 / Read More »

 

Audience Testing: why it works

Channel Ten drama Offspring was just one recent screen production to benefit from audience testing

Mon 23/07/2012 04:14:07 / Read More »
  • (none)

 

Paranormal Activity 3 premiere set for Melb after Twitter campaign

Melbourne 'tweeters' win advance screening of Paranormal Activity 3

Mon 17/10/2011 02:43:05 / Read More »

 

Paramount launches Twitter campaign to promote Paranormal Activity 3

Paramount Pictures is again relying on the power of social media to market its next Paranormal Activity instalment

Thu 29/09/2011 05:34:50 / Read More »

 

Film Marketing: Australian distributors reach out with QR Codes

Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences

Mon 22/08/2011 09:36:22 / Read More »

 

Selling The Reef

Andrew Traucki talks about the importance of marketing Australian films

Fri 22/07/2011 12:25:42 / Read More »

 

Update: the Zealot restructure

Film and TV marketing company Zealot has closed its physical production office in Sydney but remains open for business, according to Zealot co-founder Shaun Farrington

Fri 15/04/2011 10:18:33 / Read More »
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Surfing The Reef

Director Andrew Traucki tells Inside Film about his new film and how he plans to build a loyal following

Wed 04/11/2009 09:23:26 / Read More »

 

Screen Aus reviews Two Fists failure

Screen Australia launches an internal review into the box office failure of boxing feature Two Fists One Heart

Wed 21/10/2009 12:58:54 / Read More »

 

Screen Australia unveils marketing plans

Screen Australia has boosted its marketing budget by more than one-third in an effort to promote Australian screen content

Thu 16/07/2009 06:39:58 / Read More »

 

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