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A recent survey of more than 96,000 people has identified a way to draw audiences back to the cinema: make more comedy, romance and drama films.
The Global Cinema Federation (GCF) findings come as the global box office is enjoying a bumper end to the year after struggling for months following a lack of high-profile films in the wake of industry strikes.
“Across all demographics, respondents want more action/adventure films (59 per cent) – a genre well represented in cinemas – and more comedy (53 per c...