Southern Cross Austereo (SCA) will partner with the Seven network as the official commercial FM radio broadcaster of the 2016 Olympic Games in Rio.
SCA will broadcast selected events from Seven’s broadcast and streaming channel coverage of the Games from August 6-22.
The network is also launching a new bespoke DAB+ digital radio channel called ‘7 Rio Live’ which will run live audio simulcast of the events coverage from 5:30am to 1pm AEST each day.
“I’m thrilled that SCA is entering into this partnership with the Seven Network", SCA CEO Grant Blackley said.
"With the largest radio reach in Australia and a bespoke digital radio channel called '7 Rio Live', all Australians, regardless of where they are, will be able to get the best audio coverage of all the action in Rio.”
Seven West Media Chief Revenue Officer Kurt Burnette said: “We are delighted to be in a partnership with Southern Cross Austereo to deliver the Olympic Games to all Australians, no matter where they are, in and out of home, across the day."
"This new venture is also an Australian first, with the Olympic Games Television broadcast streamed live to Radio. It underlines our commitment to innovation and partnerships that deliver for audiences and our marketing partners across all media platforms.”