Apricot short film

Short film Apricot, starring Ewan Leslie and Laura Gordan, was recently voted best narrative film at the inaugural 2010 Vimeo Awards.

The Vimeo Festival & Awards honour the best in online film and video from around the world in multiple categories, with finalists culled from over 6500 submissions by a group of judges.

Vimeo counts more than 3 million members and its users upload 16,000 new videos daily and make more than 5000 daily comments.

Apricot, written and directed by Cherub Pictures' Ben Briand, screened on the opening night of this year's St Kilda Film Festival and at the 32nd Moscow International Film Festival 2010.

"The online success of the film via Vimeo is a true testament to our release strategy and capacity for the film to reach its audience," Briand said.

"Apricot really found its audience through non-conventional channels and viewing mediums, with far more people having watched the film online than through the traditional festival environment.

"It’s now achieved well over 300,000 views online, has been translated into over a dozen languages and has featured on over 200 blogs across a variety of film, photography, fashion and advertising sites worldwide. Attending the inaugural Vimeo festival in New York was an amazing experience but receiving this accolade from the audience and the Vimeo users is pretty overwhelming."

APRICOT — A Short Film by Ben Briand from Moonwalk Films on Vimeo.