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Marketing

Posted inMarketing

Want to create striking key art? It pays to plan ahead

by Jackie Keast November 23, 2021November 23, 2021

“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”

Posted inFilm

A push for better integrated marketing campaigns

by Sean Slatter November 19, 2021November 23, 2021
Posted inNews

Carnival Studio seeks producer input into best practice guide to key art

by Jackie Keast May 27, 2021May 28, 2021
Posted inMarketing

ABC launches in-house creative agency

by The IF TeamAugust 11, 2015
Posted inMarketing

Iron Man 3 most popular movie trailer in 2012 on YouTube

by Brendan Swift January 7, 2013
Posted inMarketing

Audience Testing: why it works

by The IF TeamJuly 23, 2012
Posted inMarketing

Paranormal Activity 3 premiere set for Melb after Twitter campaign

by The IF TeamOctober 17, 2011
Posted inMarketing

Paramount launches Twitter campaign to promote Paranormal Activity 3

by Brendan Swift September 29, 2011July 12, 2017
Posted inMarketing

Film Marketing: Australian distributors reach out with QR Codes

by The IF TeamAugust 22, 2011July 12, 2017
Posted inMarketing

Selling The Reef

by The IF TeamJuly 22, 2011

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