Jungle head of production, Chloe Rickard to speak at Vivid Ideas Exchange.
Four speakers from TV and film production, marketing, distribution and the startup sector will debate the role of media and creative technologies at this year’s Vivid Ideas Exchange, held at the Museum of Contemporary Art.
Together, speakers Chantal Abouchar, Paul Wiegard, Chloe Rickard and Peter Drinkwater represent three generations and decades of experience as practitioners, business founders, entrepreneurs and creatives.
Ready, Tech, Go! will attempt to shine the spotlight on the nascent but fast-growing confluence of the media and entertainment, and technology industries.
Madman Entertainment, chief executive and co-founder, Paul Wiegard said specialised (or curated) video on demand content platforms for targeted audiences in Australia and New Zealand could flourish in a global online marketplace.
"The keys to their success are quality and depth of available content, significant distribution capabilities, and an ability to monetize subscriber bases beyond monthly subscription fees.”
Jungle head of productin, Chloe Rickard, said disruption of traditional film and television development processes by digital media would continue to drive highly innovative, creative and commercially fruitful works and ensure the Australian film industry remains relevant and strong.
"The success of the television products, No Activity (Stan) and Soul Mates (ABC/NBC Universal), which I produced, can be as much attributed to the originality of the content as to its form and development process and the use of technology-enabled innovation.
"Technology-enabled development combined with metric-based insights to track the growth of online audiences, provide the opportunity to demonstrate the commerciality of an idea, increasing product certainty and affording more creative risk.”
Rickard is emerging as one of Australia's most dynamic and innovative comedy Producers.
She has served as lead producer on Here Come the Habibs, No Activity (Stan's first original commission), Soul Mates, The Moodys, A Moody Christmas, Elegant Gentlemen's Guide to Knife Fighting, and over 200 TVCs.
She is currently producing Soul Mates series 2 for the ABC and NBCU, and with backing from Screen Australia, is in development of the feature film The Murderous Urges of Ordinary Women.
Topics to be explored include: tech startups and the global opportunities they bring; how different technology platforms can be used to test characters and stories; the power of brand and how it’s used by the different Australian Arts organizations; and Madman’s SVOD anime channel.
The event will take place from 5 – 7pm on Tuesday 31st May at the Museum of Contemporary Art,
Startup co-founder and CEO of The Studio, Chantal Abouchar said the future of those industries was reliant on harnessing technology.
“Australian companies like Animal Logic and Kennedy Miller Mitchell over the previous decades have harnessed technology and the broader software revolution.
"By pushing the boundaries of technology in animation, visual effects and design, they’ve created ground breaking work that has found a global audience.
"They’ve brought significant investment, growth and jobs to the creative industries. If the Australian media and entertainment industries are to continue to enjoy a prosperous future then we need to ensure the next generation of creative industry businesses, which importantly includes media-tech and creative-tech startups, are fostered and supported.”
CEO of the House of Brand and SARA, Peter Drinkwater said, “It is also important for any technology innovation to remember how consumers will find you and know what you stand for. What makes you distinctive?"
"How do you make sure you have an identity that is culturally emergent and feels like a breakthrough idea? Brand marketing skills for entertainment companies will become even more critical in the future.”