[PRESS RELEASE BY PALACE CINEMAS]

Palace Cinemas is delighted to announce the recent installation of state-of-the art 3D projection technology at two of its leading locations, Palace Balwyn and Palace Dendy Brighton Cinemas.

Committed to delivering the best possible cinema experience to audiences, Palace Cinemas have made the transition from 35mm prints to digital projection at the select locations, using the superior DOLBY 3D digital system. This innovative new projection system delivers an immersive and unbeatable sensory experience, with outstanding picture quality, colour balance, clarity and the highest level of overall viewing comfort.

Also, with the increasing availability of digital 3D titles, starting with Journey to the Centre Of The Earth on September 25, and followed by the animated Fly Me to the Moon and James Cameron’s eagerly anticipated Avatar in 2009, Palace’s installation of the DOLBY 3D digital projectors will take movie-watching to the next level, allowing audiences to view breathtaking scenery, true-to-life action, and spectacular special effects like never before.

Executive director of Palace Cinemas, Benjamin Zeccola, says, “3D and DIGITAL projection technology are exciting developments in the history of cinema and Palace is excited to be at the forefront of digital technology and state-of-the-art
projection. We invest in superior technology to deliver the best; that’s what Palace patrons have come to expect.”

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