if.com.au
Event Cinemas launches VOD service - IF Magazine
Event Cinemas has unveiled a new VOD service with more than 1,000 curated titles. An extension of the company’s Cinebuzz loyalty program, Cinebuzz On Demand will offer members who rent through the platform in-cinema rewards for their next visit. The platform will use a data intelligence tool to recommend films for the 2.5 million Cinebuzz membership, including content from Australian distributors Roadshow, Madman, Icon and Palace. Event Cinemas director of entertainment Australia Luke Mackey said the platform was about adapting...
Sean Slatter