Screen Producers Association of Australia has announced the final members of its new leadership team.

On Thursday, it was announced that Matthew Hancock would take on the role of Manager, Strategy and Insights and Rachelle Gibson would act as Manager, Marketing and Communications. Both will report to Executive Director, Matthew Deaner, who took over from Geoff Brown in November 2012 after Brown served 16 years in the role.

Hancock has previously worked at Screen Australia, the Australian Film Commission and the consultancy Mediascape.

“Matthew will contribute to SPAA’s policy objectives by identifying, pursuing and communicating strategic insights on issues affecting independent producers and the broader screen sector. He has extensive experience and a proven background in screen industry policy and has researched, written and presented on media trends for more than a decade for a range of public and private organisations,” said Deaner.

Gibson managed the local and international marketing, branding and business development of Ausfilm for more than six years and was more recently responsible for communications at leading production company Omnilab Media.

“Rachelle will deliver SPAA’s marketing initiatives and communications strategy as well as oversee the association’s calendar of events, including professional development programmes, industry events and the annual conference. She too brings over a decade of industry experience in both a membership association and privately owned media businesses.”

“We are delighted to add Matthew and Rachelle to our already highly experienced staff. Both are experts in their fields and will add significant value in driving membership growth as we continue to strengthen SPAA’s vision,” concluded Deaner.

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