'Tinā'. (Photo courtesy Madman Entertainment)

How Madman turned ‘Tinā’ into a box office breakout

Now past $NZ5.8 million at the New Zealand box office, Miki Magasiva’s debut feature Tinā ranks among the most successful Kiwi films of all time. The heartwarming drama spent four weeks at no. 1 in NZ, and officially opened in Australia yesterday after already banking more than $730,000 from previews. Madman Entertainment CEO Paul Wiegard shares the film’s distribution and marketing strategy with IF.

Before taking on an Australian or New Zealand film – projects ...