Cinema operator AHL Group has appointed experienced film executive Ian Sutherland to the newly-created position of general manager – digital content.

Sutherland will be responsible for developing and building AHL's alternate content business in Australia and New Zealand, as well as the German circuit, from late-September.

He has recently been developing several film projects with director Robert Luketic as well as consulting on several film releases and the Australian International Movie Convention, currently underway on the Gold Coast.

Prior to that, he spent 10 years in London and Los Angeles, climbing to the position of MGM's executive vice president, international theatrical distribution and marketing. He is also currently a board member of LA-based organisation Australians in Film.

AHL Group managing director David Seargeant said: "With a deep knowledge of theatrical distribution and production, Ian will in addition bring a high level of innovation and marketing and promotional flair to this exciting new role as we seek to open up and develop exciting new content that the digitalisation of our circuit has enabled."

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