StudioCanal has appointed Louisa Bayles head of TV and digital sales for Australia and New Zealand.
Bayles joins the company from ITV Studios, where she was VP of Pacific Rim sales. Prior to that, Bayles was head of digital and DVD sales for BBC Worldwide.
StudioCanal ANZ CEO Elizabeth Trotman said Bayles' appointment was a reflection of the company’s growth in the television space, noting its recent success with Midnight Sun.
“Louisa’s depth of experience across not just traditional media but all digital platforms will be instrumental in expanding our distribution reach for our broad range of film and television content. I’m thrilled she is joining our team,” said Trotman.
EVP international sales and marketing Katrina Neylon, based in London, welcomed Bayles to the television team.
“She will take our sales efforts to the next level in Australia and New Zealand," Neylon said. "With its unique dynamic and appetite for high-quality European content, the region is strategically important for StudioCanal’s growth.”
StudioCanal, an affiliate of Paris-based Canal+, set up operations in Australia almost four years ago after acquiring Hoyts Distribution.