Former Austereo CEO Michael Anderson has taken over the reigns from Steve Weaver as OzTAM’s independent chairman.

The 25-year media veteran said he looked forward to his new role, particularly during this exciting period when digital television continued to broaden consumer choice.

”Advertisers, more than ever before, need to understand viewer behaviour in this rapidly changing environment and OzTAM is ideally positioned to offer additional insight and research leadership,” Anderson said in a statement of the TV ratings body.

Anderson, currently a non-executive director of Fairfax Media, was welcomed by Weaver – Nine’s head of research – who will remain a director of the board.

“His diverse experience, industry relationships and commercial acumen will be of great benefit and guidance to the directors and management team,” Weaver said.

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