Network Ten’s digital platform tenplay posted a record number of online video views, page views and unique visitors in the week ended Saturday, August 2.
Exclusive content from the XX Commonwealth Games in Glasgow, Scotland, along with online catch-up viewing of MasterChef Australia, Offspring and The Bachelor Australia, delivered the best-ever weekly performance by tenplay and easily outstripped its predecessor, www.ten.com.au (tenplay launched in late September 2013). Last week’s results included:
• 5.55 million video views, up 108% compared with the same week in 2013 and up 20% compared with the previous week this year. (Source for all data is Adobe Analytics.)
• 13.73 million page views, up 248% compared with the same week in 2013 and up 29% compared with the previous week this year.
• 1.34 million unique visitors, up 93% compared with the same week in 2013 and up 18% compared with the previous week this year.
Network Ten Chief Digital Officer, Rebekah Horne, said: “tenplay has proved itself an industry-leading digital platform once again, offering Australians access to live Commonwealth Games coverage on the go.
“With more than 260 hours of action, excitement and drama from Glasgow, the consumer reaction to the Commonwealth Games on tenplay has been incredible and has helped to deliver the platform’s highest video plays in one week since it launched on September 30 last year. Users now recognise tenplay as one of the best entertainment digital platforms in Australia and we expect further growth in page and video views throughout the year.”
Strong demand for catch-up viewing saw Offspring receive 1.13 million video views last week. MasterChef Australia received just under 1 million video views and season two of The Bachelor Australia clocked up 849,000 video views in just four days.