TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
Blackmagic Design's Camera 8.1 update adds support for vertical aspect ratio video to Blackmagic Pocket Cinema Cameras, allowing users to create cinematic vertical video for platforms such as TikTok.
How do you make documentary and factual content for social platforms that captures and holds attention? How do you condense big topics into 60 seconds? Oh, and is there a business model for this sort of content? These questions were among the conversation at AIDC.
Included in the slate are documentary series 'Facing the Numbers', exploring testimonies of First Nations people; the third instalment in Luke Eve's 'Cancelled' web series; and comedy series 'Plausible Deniability' by Iain Crittenden.
There are challenges for filmmakers who want to create work for TikTok, but 'Love Songs' and 'Scattered' producer Michelle Melky says these "open up doors to new ways of storytelling.”
Screen Australia, NZ On Air and TikTok have announced the eight teams that will receive funding via the second round of the Every Voice initiative, which aims to support a new generation of Australian and New Zealand storytellers.
This year's AACTA Awards will include a suite of redesigned categories focused on digital/online space, with entries now open for Favourite Digital Creator, Best Short Video, and Best Digital Channel or Series.