Press release from SAE Institute
In 1981, former Seven newsroom staffer, Russell Mulcahy, forged the path for all future Australian music video directors when his successful video clip Video Killed The Radio Star by the Buggles became the first music video played on MTV.
Today music videos are a creative force of their own, with many directors utilizing film making techniques including animation, documentary and live action to explore the connection between music and film. The Jameson IF Awards, Australia’s only people’s choice film awards, celebrate the art of the music video through the SAE Institute IF Award for Best Music Video. 2010’s winner was Kiku Ohe, the director of Angus and Julia Stone’s Big Jet Plane music video which featured IF Awards 2006 Best Actress winner Emily Barclay. This is the second time an Angus and Julia Stone music video has won this prestigious award, with their creative team behind the video Just A Boy winning in 2008.
“The contemporary world of music video is an exciting and challenging medium that still has the potential to create iconic imagery within popular culture. It is brilliant that the Inside Film awards recognises the medium amongst the larger Australian Film Industry, it was great fun and an absolute honour to win last year.” Kiku Ohe, winner of the 2010 SAE Institute IF Award for Best Music Video
“It was really great to be acknowledged with an IF Award. There were so many people involved in that clip and very little money to make it with…it showed us that art in any medium can reach people purely with creativity, family and love.” Angus and Julia Stone for Just A Boy
Other winners have included Natasha Pincus for God Told Me To by Paul Kelly and Dan Resigner for Sway Sway Baby by Short Stack. The Jameson IF Awards are looking to find Australia’s most talented music video directors and most incredible music videos for their 2011 awards.
The SAE Institute IF Award for Best Music Video closes for rating and submission on the 17th of September 2011 but the earlier the entry the more time fans have to rate. The SAE Institute IF Award for Best Music Video is open to any music video by an Australian artist with an Australian director that has screened on Australian free-to-air or cable television since September 18th 2010 or at an IF Accredited film festival. The Award is decided by the public, so if you have made a music video make sure you submit it, and if you have seen any log on and rate it! For details on how to submit your music video email musicvideo@www.if.com.au
“SAE Institute is thrilled to reaffirm our strong relationship with IF and be involved with this year’s IF Awards. Our collaboration with IF is an integral part of SAE’s commitment in supporting and developing the Australian film industry, and training high calibre and passionate future film professionals." Emma Hughes, SAE Institute’s National Marketing Officer
SAE Institute is the world’s largest Audio Engineering & Film Making tertiary training centre, comprising of a vast network of over 50 campuses in 24 countries around the globe, giving its students the unique opportunity to study and travel at the same time. SAE students receive individual access to the Institute’s extensive studio facilities, including professional recording and digital film studios, enabling them to develop the practical hands-on skills required for the dynamic digital media & entertainment industry.