Etihad Airways has released a VR film starring Nicole Kidman.
The five-minute ad, titled Reimagine, follows Kidman as she wanders through a twin-decked Airbus A380 flying between New York and Abu Dhabi.
The viewer meets a film director, an opera singer and even an Emirati guest with a falcon in First Class, not to mention "the Savoy-trained butler in The Residence, the airline’s luxurious private three-room cabin, the inflight chef in First Class, the food and beverage manager in Business Class, and the Flying Nanny, trained by the Norland College in the United Kingdom."
An Etihad ambassador, Kidman called the film “a culmination of Etihad’s vision to tell the airline’s story in an extremely innovative way and a commitment to engaging with the public as has never been attempted by an airline before."
Reimagine was filmed in Abu Dhabi over six months, in an A380 fully customised prior to filming, with sections of the aircraft’s interior removed to allow for the installation of Red Dragon cameras.
Etihad collaborated with the Barbarian Group, a subsidiary of Cheil Worldwide, and the production company MediaMonks to produce the film, directed by husband and wife Anthony Atanasio and Valerie Martinez.
The film is available at vr.etihad.com and will be followed by an updated version in stereoscopic sound on June 17.