“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
'No Time To Die' has been in release in the Australian market for less than two weeks but has already achieved what only a handful of films have done since the pandemic begun - it's crossed the $20 million mark.
"Moving back to Australia last year I realised that we truly have such unique subcultures that I think would resonate with local and international audiences."
Young gun Leroy Button's career so far is an example of using every opportunity to its fullest. Here, the camera operator, drone technician and co-ordinator - manager of XM2 PURSUIT's Gold Coast office - explains how he got his start.
Ausfilm will convene a working group to address below-the-line workforce capacity with the Office of the Arts, Screen Australia, the state screen agencies, AFTRS and NIDA, with aims to ultimately develop a national framework to support growth.
Since cinemas reopened around the country, there was one film in particular that exhibitors were banking on to lure audiences back to theatres: 'No Time To Die'.
In a hopeful sign that the theatrical market is getting back on track, 'Eternals' posted the fourth largest opening of the pandemic-era last weekend, behind only 'Black Widow', 'Godzilla vs. Kong' and 'Fast & Furious 9'.
"We hope we've done our job in creating something really special with the second series. Something that's that's emotional, that's challenging, that's compelling, that creates discussion. That matters to me in the work that I do."