Australia’s peak industry body for digital and interactive content, the
Australian Interactive Media Industry Association (AIMIA), has honoured
the winners of its 14th annual AIMIA Awards at a glitzy ceremony held at Sydney’s National Institute of Dramatic Art.
Host Adam Spencer kept the crowd entertained and the evening did not disappoint, with a sell-out audience of 700 members and guests.
Senator Stephen Conroy, Minister for Broadband, Communications the Digital Economy, addressed the industry before presenting one of the Amys, as these awards are known.
AIMIA president Guy Gadney used his speech to officially launch the AIMIA Innovates program (see separate media release issued March 6.)
‘Numerous studies are showing the contribution that Australia’s digital content creators are making to our economy and what they could achieve with the appropriate support,’ said AIMIA CEO John Butterworth. ‘The outstanding quality of our award winners has the affect of taking those numbers and bringing them to life. What was seen was awe-inspiring creativity and flawless execution across all forms of digital content and in every part of Australian business and society. It gives us a taste of our nation’s future as one of the world’s leading producers of digital content.’
A judging panel of over 120 Australian and international experts from across the interactive media spectrum were given the significant task of selecting award winners from a high calibre of finalists, ranging from small businesses to larger, well-established organisations.
Supporters of AIMIA include Gold Patron BigPond, Silver Patrons IBM, I-Nex Corporation, Hill & Knowlton, Hyro, Intel, KPMG, Microsoft, TressCox and Vividas, Media Partner Digital Media magazine, Bronze Patrons Adobe, CeBit and Viocorp and Awards Category Sponsors LaVolta, Macquarie Telecom, MEGA, New South Wales Department of State & Regional Development, Tourism New South Wales and Tribal Fusion.
The winners of the 14th Annual AIMIA Awards are:
Best Of The Best: Air New Zealand ? Home Sweet As, by Host, The Farm
Best Advertising or Marketing: eBay Conga Line, by TEQUILA Australia
Best Children’s: Dust Echoes, by ABC Innovation, Deakin University, Djilpin Arts Aboriginal Corporation
Best Classifieds: Startnextweek, by Zero Seven Pty Ltd, Startnextweek Pty Ltd
Best Corporate or Business-to-Business: Fuso Truck Empire, by subversive games, Fuso trucks
Best Cross-Platform Content or Content Integration, ABC Television Website ABC Innovation, by Owen Lansbury Design
Best Cultural, Lifestyle or Sport: Dust Echoes, by ABC Innovation, Deakin University, Djilpin Arts Aboriginal Corporation
Best Entertainment: Girl Friday, by Ish Media
Best Financial Service: Life, by Clemenger BLUE Digital
Best Integration with an Offline Advertising Campaign: Sunglass Hut ? Look Famous, by Newgency, The Moon Group, Carat & Fifth Finger
Best Interactive TV, RollerCoaster Interactive TV, by ABC Innovation / Television
Best Learning & Education: Raising Children DVD, by Smart Population Foundation
Best Mobile Advertising or Marketing, Motorola Say Goodbye, by The Hyperfactory, Ogilvy Hong Kong, AURA Interactive
Best Mobile Product or Service, BigPond TV, by Telstra BigPond, HWW (ninemsn)
Best News, Media or Reference, NEWS.com.au ? Culture in Crisis, by News Digital Media
Best Non-profit or Government, Raising Children Website, by Raising Children Network
Best Online Retail, Sportsgirl Online Retail, by Citrus
Best Science, Health or Environment, ElectroCity, by Lowe Rivet
Best Student Developed Content, Unpacking AGSA, by Brain Farm TAFE SA
Best Tourism or Travel, Adrenalin, by Clear Blue Day
Best Word-of-mouth, Peer-to-peer or Viral, Believe In Destiny, by MAKE
Effectiveness Award, Air New Zealand ? Home Sweet As, by Host, The Farm
Finalists that scored within 1% of the winning entry in their category were given Highly Commended Awards. The Highly Commended entries are:
Best Children’s: ElectroCity, Lowe Rivet
Best Classifieds: homehound.com.au, Independent Digital Media Pty Limited
Best Corporate or Business-to-Business, 3 X-Series, by Soap Creative
Best Integration with an Offline Advertising Campaign, Mother, by Publicis Digital, Publicis Mojo and Mother
Best News, Media or Reference, ABC News Online – Elections Website, by ABC News
To find out more information about the winning entries of the 14th Annual AIMIA Awards, visit http://www.aimia.com.au/awards.