Press release from FSM
The Australian Red Cross campaign, Doing It Tough, created and produced by FSM, Halo and Mighty Nice to highlight the vast range of services Red Cross provides to people in need, has doubled its expected fundraising target since the TVC launched in May 2011.
To date, Doing It Tough is proving a great success for Australian Red Cross and donations are still coming in.
Australian Red Cross Head of Communications and Brand Sara Morton-Stone said: “Doing It Tough has achieved such strong results because it is exceptionally striking and intriguing. And we were delivered a TVC fitting with the different time formats it aired so it didn’t wear out its welcome, given the big media spend over a short period of time. The campaign delivered all of that in spades and we’re thrilled by the results.”
To view the campaign click here: http://vimeo.com/23455931
In a unique collaboration FSM partnered with Halo and Mighty Nice to meet the Australian Red Cross’s deadline of getting three TVCs produced within three weeks. The campaign raises awareness of the services the Red Cross provides apart from vital assistance during major disasters.
Australian Red Cross remains open to receiving donations via Doing It Tough, despite the media campaign ending on June 30.
FSM managing director Rick Schweikert said: “We’re really chuffed that Doing It Tough has raised more than double the funds the Red Cross hoped it would, and donations are still coming in.”
The Doing It Tough campaign comprised three 15-second commercials and one 45-second ad featuring a range of different animation styles. The campaign aired across free to air TV channels.
To donate to Australian Red Cross visit www.redcross.org.au