ASTRA Industry Awards finalists announced

ASTRA has announced the finalists for its industry awards, which recognise excellence in marketing, advertising and promotion across subscription television. 

“The ASTRA Industry Awards acknowledge the creative minds that drive the success of subscription television. They are the people whose imagination makes subscription television bolder and more creative, setting it apart from other forms of television,” said ASTRA CEO Andrew Maiden.

“This year we’ve received some standout nominations, including from young adults in the early years of their television careers. Many are now working in the channels they watched as children, which is a new development as the industry racks up two decades in Australia.”

The awards – in 10 categories for outstanding individual and team achievement – will be determined by leaders from a wide range of creative industries and subscription television executives.

Winners will be announced on July 28 in Sydney.

Leading nominations in the team awards is Foxtel with 20 finalists and Fox Sports with 17. BBC Worldwide received nine and Multi Channel Network (MCN) notched eight. Presto is nominated for the first time.

Individual Awards

Creative Professional of the Year (in a marketing or communications function)
● Amanda Herbert (Discovery Networks)
● Asha Burns (FOX SPORTS Publicity)
● Guy Sawrey-Cookson (FOX FOOTY)
● Lisa Frederickson (Foxtel, Premium Entertainment Channels)
● Marty Moynihan (FOX SPORTS)
● Simon Greet (Universal Channel)
● Tim Buhagiar (FOX FOOTY)

Television Professional of the Year (in a role other than creative, marketing or
communications)
● Andrew O’Brien (FOX SPORTS)
● Ben Jones (FOX SPORTS NRL)
● Jonathan Rudd (Discovery Networks)
● Mark Smee (BBC WORLDWIDE ANZ)

Rising Star (outstanding individual aged under 30)
● Anika Herbert (Disney Junior)
● Dan Walkington (National Geographic Channel)
● Ellen Dedes-Vallas (Nickelodeon Australia)
● Eva Kuan (FOX SPORTS)
● Sam Rix (FOX SPORTS)
● Sam Stacey (BBC WORLDWIDE ANZ)
● Sophie Ciufo (VIMN Australia)
● Thomas Dullard (FOX FOOTY)

Team Awards

Most Outstanding Advertising Campaign
● #MTVTRIPPERS (MTV)
● Gina, By Gina Liano (ARENA)
● Jim Beam’s Fanmade History campaign (Multi Channel Network, FOX SPORTS and
NRL.com)
● MCN, OMD and McDonald’s Create Your Taste! (MCN Activations, McDonald’s and
Fuse/OMD)
● The Great Australian Bake Off (LifeStyle FOOD)

Most Outstanding OnAir Promotion
● 70th Anniversary Hiroshima + Nagasaki (HISTORY)
● BBC FIRST War & Peace (conceptual) (BBC WORLDWIDE ANZ)
● Comedy Image “Screens” (The Comedy Channel)
● EVERY GAME MATTERS (FOX FOOTY)
● Goldie & Bear PopUp Book (Disney Junior)
● NBL Image A Chip On The Shoulder (FOX SPORTS)
● Shark Week (Discovery Channel)
● Universal Channel | Heartbeat 100% Characters (Universal Channel)

Most Outstanding Off Air Promotion
● A Place to Call Home, Season 3 (SoHo)
● BBC FIRST The Night Manager (BBC WORLDWIDE ANZ)
● BBC FIRST War & Peace (BBC WORLDWIDE ANZ)
● FOX SPORTING NATION (FOX SPORTS)
● Outback Wrangler Season 2 (National Geographic Channel)
● The Great Australian Bake Off (LifeStyle FOOD)
● Universal Channel Heartbeat Launch (Universal Channel)

Most Outstanding Social Media Campaign
● #getyourgoldon (FOX SPORTS)
● 5 Seconds of Summer: Live, Stripped & Intimate ([V] Hits)
● Dad Joke Survivors PCA (Nickelodeon Australia)
● Great Australian Bake Off Bake Challenge (LifeStyle FOOD)
● LOUIS THEROUX INFOGRAPHIC (BBC WORLDWIDE ANZ)
● The Lion Guard Show Us Your Roar (Disney Junior)

Most Outstanding Public Relations Campaign
● BBC FIRST Banished (BBC WORLDWIDE ANZ)
● FOX SPORTING NATION (FOX SPORTS PR)
● Launch of Comedy Central Australia (Comedy Central)

Most Outstanding Campaign under $50,000
● Great Australian Bake Off Create
A Cake (Lifestyle FOOD)
● Red Round (FOX FOOTY)
● Shark Week (Discovery Channel)
● The Walking Dead Season 6 Launch (FX)
● UKTV Pride & Prejudice (BBC WORLDWIDE ANZ)

Most Outstanding Innovation (use of technology)
● Fox Shots (FOX SPORTS)
● FOX SPORTS LAB (FOX FOOTY)
● Landmark 2016 (Multi Channel Network)
● LiveU SmartGRIP (SKY NEWS)
● Presto THE BIG BANG THEORY Interactive Facebook game (Presto)
● Telstra TV

www.astra.org.au