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The closure of Wallis Cinemas’ Mainline Drive-In South Australia and Victoria’s Lunar Drive-In across the past two years has raised questions about the overall sustainability of the business model for drive-in cinemas. IF speaks with exhibitors about the road ahead for car-friendly screenings.
In May, Wallis Cinemas CEO Ben Huxtable was driving through Mildura when he stopped off at a service station.
The cashier, noticing the Wallis logo on his vest, suggested an idea to him.