Have a seat: What does the way forward look like for cinemas?

With the sputtering performance of ‘Furiosa: A Mad Max Saga’ at the box office highlighting a continuing climate of uncertainty for cinemas, Brendan Swift and Sean Slatter find out the strategies operators are using to attract audiences.

Cinemas are facing a substantial challenge filling auditoriums as the ongoing impact of the writer and actors’ strikes in 2023 continues to reverberate. 

EVT chief executive Jane Hastings, who oversees the Event Cinema chain, told investors in February that the st...