Nine Entertainment Co. today announced that it has invested in Australia’s leading youth publishing brand, Pedestrian.tv.
Alex Parsons, Managing Director of Nine Entertainment Co.’s digital arm, Mi9, said: “We are thrilled to partner with one of Australia’s fastest growing publishing brands. Pedestrian.tv engages over a million young Australians every month and delivers amazing results for brands.
“Our mission is to create and sell digital products that people and brands love, and in certain categories our strategy is to invest and create opportunities for future growth. We are excited by the opportunity to help continue to build this business whilst learning from the impressive Pedestrian.tv team.”
Founded by Chris Wirasinha and Oscar Martin, Pedestrian.tv engages over 1.5 million browsers each month with its pop culture musings and creative jobs listings. With advertising partnerships including Telstra, Lion Nathan, Intel and MINI, the rapid growth of Pedestrian.tv has seen it make BRW’s Fast 100 in 2012, 2013 and 2014.
Co-founder of Pedestrian.tv, Chris Wirasinha, said: “We want to create the number one media company in Australia for 18 to 29 year-olds, and the partnership with Nine helps deliver expertise, infrastructure and Karl Stefanovic to make this vision a reality.”
Co-founder Oscar Martin added: “From the two of us working 100-hour weeks out of our parents’ homes to a talented and devastatingly handsome staff of 27 and a partnership with Australia’s largest media company, it’s a wild ride that’s only just getting started.”
Nine Entertainment Co.’s investment in Pedestrian.tv will see Martin and Wirasinha continue to lead and run the business independently across content, operations and sales from their current Surry Hills location.