Network Ten today announced Russel Howcroft will join the second season of TEN’s innovative series Recipe To Riches.
Russel – an acclaimed marketing expert, Executive General Manager of Network Ten and panellist on ABC TV’s The Gruen Transfer, Gruen Nation and Gruen Planet – will become the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and talented chef Darren Robertson.
Production has started on the new season of Recipe To Riches, which gives viewers a fascinating insight into a recipe’s journey from its creator’s kitchen to supermarket shelves around Australia.
Russel said: “Recipe To Riches is a great format. It celebrates ideas, entrepreneurship, passion and the power of marketing. I am looking forward to meeting this year’s contestants and seeing if I can give them a hand with their success.”
Airing later this year on TEN, Recipe To Riches takes everyday Australians’ much-loved home recipes and turns them into the next top sellers in Woolworths supermarkets.