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BusinessFilmNews

Digging into data to understand cinemagoing in a post-pandemic landscape

As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. We talk to representatives from across Google and Vista Group.
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BusinessDistributionFilmMarketingNews

TikTok made me watch it: Using the social platform for film marketing

TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
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BusinessDistributionFilmNews

ICA CEO Brett Rosengarten bullish about the future of the theatrical market

Despite a cost of living crisis, newly-appointed ICA CEO Brett Rosengarten is optimistic about the future for cinemas once the US strikes are resolved and normal production resumes.
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FilmNews

Asking tough questions about the future of Australian feature film

Sue Maslin explains the reasoning behind the Australian Feature Film Forum, which will host an 'Ask Me Anything' session at AIMC that will see filmmakers, exhibitors and distributors ask tough questions about each other's decision making and business models. Ahead of, IF also shares some 'tough talk' from a range of industry figures.
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BusinessFilmNews

AIMC 2023 aims to encourage industry collaboration and a focus on the future

Rather than focusing on how the theatrical marketplace best get back to where it was in 2019, next week's AIMC will instead consider the future - and how those numbers could be eclipsed. What could cinema look like? Where do new opportunities lie, and how can exhibitors capitalise on them? How can the whole of industry better collaborate?
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FilmNews

Australian Feature Film Forum unveils program

The inaugural Australian Feature Film Forum, held in partnership with the Australian International Movie Convention, has revealed the line up of sessions for its virtual streaming package.
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FilmNews

Australian Feature Film Forum announces program in partnership with AIMC

The Australian Feature Film Forum (AFFF) will host a suite of sessions across November 1-2 as part of a partnership with the Australian International Movie Convention (AIMC).
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DistributionFilmNews

Voice of the industry: National Association of Cinema Operators executive director Cameron Mitchell

Ahead of this year's Australian International Movie Convention, National Association of Cinema Operators executive director Cameron Mitchell reflects on how the cinema industry is evolving and rebounding.
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