Ahead of this year's Australian International Movie Convention, National Association of Cinema Operators executive director Cameron Mitchell reflects on how the cinema industry is evolving and rebounding.
Warner Bros' 'Magic Mike's Last Dance' has finally ended an eight week run at the top of the box office for 'Avatar: The Way of Water'.
In the US, M Night Shyamalan's 'Knock at the Cabin' finally dethroned 'Avatar: The Way of Water' after seven weekends at the top. However, here in Australia, audiences continued to prefer adventures in Pandora, with the James Cameron sequel now edging towards $90 million gross.
In North America, Paramount's 'Babylon' has been labelled a box office bomb. Australian audiences, so far at least, seem to be a little more enthused by Damien Chazelle's starry latest about the excess of 1920s Hollywood.
'M3GAN' and 'Operation Fortune: Ruse de guerre' each enjoyed healthy debuts over the weekend, though 'Avatar: The Way of Water' remains far and away the main attraction at the box office.
'Avatar: The Way of Water' has proved the bumper summer hit exhibitors hoped it would be. Some four weekends in, the James Cameron sequel - with a cume of $66.7 million - is already the the sixth highest grossing film to ever be released in Australia.
Disney's 'Avatar: The Way of Water' absolutely dominated cinemas in its opening weekend, capturing an 87 per cent market share.
Ahead of the opening of 'Avatar: The Way of Water' on Thursday, the national box office plummeted to a new post-2021 lockdown low last weekend.