With ITV Studios Australia's 'The Voice' moving to the Seven Network next year, that has freed up a chunk of money and gaps in the schedule for the Nine Network, which is investing in new reality brands.
British pop superstar Jessie J and Benji Madden are set to shake things up on the new season of The Voice, joining Delta Goodrem, Ricky Martin and Joel Madden as coaches when the show premieres over three nights from Sunday June 28 on Channel Nine.
With the Nine Network’s primary channel on track to deliver its highest ever commercial shares this year, the broadcaster’s upfronts announcement on Wednesday night predictably contained few surprises.
Brittany Cairns sang a production music track that stormed the itunes charts.
New spin-offs of 'The Voice' and 'House Rules' join a host of returning franchises on the Seven Network's 2022 slate, which features a renewed focus on light entertainment. Of the titles announced as part of the upfronts, Screentime's 'Claremont' was the sole local drama.
The Seven Network is counting on new and returning franchises and a new Australian drama to maintain ratings momentum next year.
The Voice has attracted an average national audience of more than two million after six episodes.
Kylie Minogue and will.i.am will take to their big red chairs in the highly anticipated return of The Voice on Sunday, May 4, at 6.30pm on Channel Nine