Lenses: “The new film stock”

When IF asked leading rental houses to share their insights into equipment trends, the conversation invariably turned to lenses. They also share what new products they’re excited by, and what gear deserves better recognition.

While almost every cinematographer and director has their own camera preference, in the digital era, camera choice doesn’t necessarily influence the look of the image as much as the choice of lens does.

That’s the view of Lemac national rentals manager Tim...