From left are Holly O'Rourke in 'Human Error', 'RFDS' cast members Emma Harvie, Stephen Peacocke, and Emma Hamilton, and 'I'm A Celebrity . . . Get Me Out of Here' hosts Robert Irwin and Julia Morris.

‘We want to diversify the offering’: FTA broadcasters to re-examine audience engagement in 2024

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NewsTV & Streaming
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Australia’s free-to-air broadcasters have identified adapting to an increasingly fragmented audience as one of the most pressing issues for the sector in 2024, as the country’s ratings system begins a new era.

On January 29, OzTAM overhauled its ratings system with the launch of VOZ Total TV figures, which incorporates BVOD and broadcast audiences into one dataset that also includes figures on national reach. It followed the introduction of the Virtual Australia ratings standard in May last year.

Nine program directo...