[press release from CirceFilms]
Designed as a strategic support mechanism for companies actively exploiting growth opportunities, CirceFilms will use the Screen Business Venture Program to support the setting up of their new division for branded digital content. It will go under the name of CirceVision.
Producers Beth Frey and Lizzette Atkins, the principals of CirceFilms have established themselves as a strong presence in the national and international market place producing a diverse slate of multi-award winning film, television and new media productions.
On setting up their new division Lizzette and Beth say " At a time when the market place is changing rapidly and new opportunities are opening up around financing and delivery of content across all media, this is an incredible opportunity for us to expand into this area. With our new joint venture partners, Anna Bateman and Anna Le Deux, we look forward to a period of development and sustained growth.
Anna Bateman is an award winning director, writer, series producer and executive producer with 25 years experience in the television industry both within Australia and overseas.
Anna Le Deux is an experienced marketer with over 25 years experience in retail, packaged goods, arts and education.
The new division is well underway to meeting its first years targets for lifestyle television and branded digital content.