RealD Inc. announced today that it has extended its license of 3D systems to Village Cinemas, one of the world’s leaders in providing state-of-the-art entertainment experiences, as well as Australia’s premier entertainment and hospitality and leisure company, Amalgamated Holdings Limited.
The deal will utilise RealD 3D Cinema Systems across Village Cinema screens in Australia, with a long-term partnership having already been in place since 2005.
The deal with AHL will also see brands including Event, BCC Cinemas and Greater Union utilizing RealD 3D Cinema Systems across 445 screens in Australia and New Zealand, as part of a long-term partnership that has been in place since 2009 across the AHL.
“We’re delighted to continue our association with 3D pioneers RealD,” said Kirk Edwards, CEO of Village Cinemas. “Village Cinemas truly is ‘where movies live’, and we’re excited to be able to continue an immersive cinematic experience through our partnership with RealD. The business will continue to deliver a new dimension of cinema by immersing movie goers in the highest 3D quality.”
“We’re delighted to continue our association with 3D pioneers RealD,” said David Seargeant, Group Managing Director AHL. “Across all our cinemas we are committed to providing the ultimate cinema experience with big screens, big sound, unparalleled comfort and through our partnership with RealD we can continue to screen the biggest blockbusters in highest 3D quality.”
RealD is the world’s most widely used 3D cinema technology with approximately 26,000 auditoriums equipped with RealD 3D by approximately 1,000 exhibitors in 73 countries around the world (as of September 30, 2014).