Press release from Tsuki
The Australian Subscription Television and Radio Association (ASTRA) is pleased to announce the ASTRA Industry Excellence Awards Finalists.
The ASTRA Industry Excellence Awards recognise excellence in the promotion and innovation of subscription TV (STV). Entries for the Awards are sought from television channels, operators, production houses, media, advertising and creative agencies that contribute to Australian subscription TV. The winners will be announced as part of the ASTRA 2012 Conference, themed Driving Change, on Thursday 22 March at The Sydney Exhibition & Convention Centre.
“The ASTRA Industry Excellence Awards recognise exceptional talent across the STV industry and spotlight campaigns striving for continued excellence in promotion of industry. The variety of channels and content represented within the finalists clearly indicates that, across the board, the subscription TV industry is playing at the top of its field in developing successful promotions for premium quality content,” said ASTRA CEO Petra Buchanan.
The Awards are judged by panels of senior subscription TV marketing specialists who determine all finalists and winners in each award category. Entries are scored on a set of benchmark statements and then by peer review. The judging panel reviews each entry to assess its merits based on the strengths of the campaign strategy, implementation, results and creativity.
This year the following finalists have been shortlisted for the ASTRA Industry Excellence Awards.
The Finalists are:
PLATFORM MARKETING
MOST OUTSTANDING MARKETING CAMPAIGN FOR SUBSCRIPTION SALES OR SUBSCRIBER RETENTION/EXTENSION
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
ï‚· Navigation Campaign, FOXTEL
ï‚· July Movies Campaign, FOXTEL
ï‚· AUSTAR AFL „Slap‟, AUSTAR Entertainment
ï‚· AUSTAR Takes Sport to Amazing, AUSTAR Entertainment
MOST OUTSTANDING USE OF STV FOR A CONSUMER ADVERTISING CAMPAIGN
Awarded to an organisation for the most outstanding use of the Australian subscription TV medium in a consumer advertising campaign.
ï‚· Heineken on FOX SPORTS, Multi Channel Network
ï‚· Toyota FJ Cruiser – Interactive Campaign, Multi Channel Network
PROGRAM AND CHANNEL PROMOTION
MOST OUTSTANDING ON-AIR PROGRAM PROMOTION
Awarded to the most creative and effective on-air program promotion for a single subscription TV program, series or event.
ï‚· A Bit Extreme…, Selling Houses Australia Extreme, The LifeStyle Channel, XYZnetworks
ï‚· SLiDE Campaign, FOX8, FOXTEL
ï‚· Project Runway Australia Series 3, Arena, FOXTEL
ï‚· Kalgoorlie Cops, Crime & Investigation Network, FOXTEL
MOST OUTSTANDING OFF-AIR PROGRAM PROMOTION
Awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event.
ï‚· Planet Cake, LifeStyle FOOD, XYZnetworks
ï‚· SLiDE Launch Campaign, SLiDE, FOX8, FOXTEL
 Tim Winton‟s Cloudstreet, showcase, Showtime Movie Channels
MOST OUTSTANDING CHANNEL IMAGE SPOT
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
ï‚· All Sports. All Emotions, Eurosport
 CMC Lovin‟ This Country, Country Music Channel, XYZnetworks
ï‚· Disney Junior: Heads, Shoulders, Ears and Bows, Disney Junior, The Walt Disney Company
ï‚· Nickelodeon Flo-Mo Campaign, Nickelodeon
ï‚· Forever Classic, FOX Classics, FOXTEL
MOST OUTSTANDING MULTI-MEDIA PROMOTION
Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription TV channel identity, program or a platform. Awarded for the most creative and effective use of technology and interactive television for consumer use.
ï‚· B430 Global Animal, B430 Season 3, Channel [V], XYZnetworks
ï‚· September 11 – 11 Days To Remember, National Geographic Channel, Fox International
Channels
ï‚· SLiDE Launch Campaign, SLiDE, FOX8, FOXTEL
MOST OUTSTANDING PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription TV channel, platform, program and/or drive subscription sales/subscriber retention.
ï‚· Donna Hay – Fast, Fresh, Simple, The LifeStyle Channel, XYZnetworks
ï‚· AUSTAR Carnival, AUSTAR
 Tim Winton‟s Cloudstreet, showcase, Showtime Movie Channels
MOST OUTSTANDING MARKETING CAMPAIGN UNDER $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
ï‚· Grand Designs Australia Live Sponsorship, The LifeStyle Channel, XYZnetworks
ï‚· Mardi Gras Radio Promotion, Arena, FOXTEL
ï‚· I Believe…, Notes from the Hard Road and Beyond-Melb Fest 2011, STVDIO, SBS Subscription TV
TECHNOLOGY
MOST OUTSTANDING USE OF TECHNOLOGY
Awarded for the most creative and effective use of technology for consumer use.
ï‚· The SCI FI Channel Clustr app, SCI FI, TV1 Australia
ï‚· The TV1 Trivia app, TV1 Australia
 Perry‟s Mission of the Day, Phineas and Ferb, Disney Channel, The Walt Disney Company
ï‚· FOX Field, Rugby World Cup 2011, FOX SPORTS 1HD & FOX SPORTS 1, FOX SPORTS
The 2012 day-long Conference program will highlight opinions from leaders across the industry, allow for discussion and debate through a combination of panel discussions and break-out sessions and provide networking opportunities at the Women in Television breakfast, lunch and the closing cocktail function where the ASTRA Industry Excellence Awards will be presented.