Press release from Goodoil
Goodoil’s Michael Spiccia has just finished shooting his second national American campaign in two months, directing six TVCs for US Cellular and Publicis & Hal Riney in San Francisco.
He filmed the launch TVC, ‘Fireworks’, on the rooftops of Willow studios next to the Los Angeles river with Rich North and Adam Koppel, Creative Directors at Hal Riney.
'Fireworks' shows a fuse spluttering past cuckoo clocks and flashing neon letters towards a stick of dynamite, and launches US Cellular’s loyalty program.
Spiccia says his design background was useful in curating the neon letters, typefaces and analogue relics that make up each scene. He spent a lot of time pre-sketching out different camera paths, trying various word shapes, objects and actions along the way, and all of the elements were filmed in-camera.
The six spots for US Cellular were shot over two weeks in Los Angeles and Toronto.
Michael Spiccia and Goodoil are represented by Resource in the U.S.
Client – US Cellular
Agency – Publicis & Hal Riney
Creative Director / Copywriter – Adam Koppell
Creative Director / Art Director – Rich North
Agency Producer – Debbie Chin
Production Company – Goodoil Films
Director – Michael Spiccia
Producer – Juliet Bishop
DOP – Nigel Bluck
Production Designer – JP Flack
Editor – Justin Travato Cosmo Street
Post Production – Arsenal