Press release from Autodesk
Autodesk, Inc. has announced that its new Autodesk Flare visual effects software launched just one month ago has been licensed by five post-production companies across three continents. Flare is a creative companion to Autodesk Flame and Autodesk Inferno visual effects and compositing software.
Autodesk’s visual effects systems have been used to create groundbreaking entertainment, including Emmy-award-winning television programs and miniseries such as “John Adams,” “Mad Men,” “Dexter” and “Entourage.” Autodesk solutions were also used to create Academy Award winner for Best Visual Effects “The Curious Case of Benjamin Button”; animated movies such as “Monsters vs Aliens,” “Madagascar: Escape 2 Africa” and “Waltz With Bashir” and many of the most popular 2009 Super Bowl commercials such as Budweiser “Fetch,” Pedigree “Crazy Pets” and General Electric “Scarecrow.”
“Autodesk Flare is designed to help our Flame and Inferno customers expand their businesses and handle more projects,” said Autodesk Media & Entertainment digital entertainment vice president, Stig Gruman. “As a software-only offering, Flare provides a cost-effective avenue to develop the next generation of creative talent and is a key building block for more productive post-production pipelines.”
Award-winning visual effects studio Smoke & Mirrors UK became the inaugural Autodesk Flare customer, purchasing two licenses. Smoke & Mirrors UK CEO Penny Verbe remarked, “We are very excited to be the first company to adopt Flare and embrace Autodesk’s new technologies and workflows, as we did in 1995 when we set up Smoke & Mirrors as the first Flame-based post-production house in London.”
Within a month of launch, the roster of Flare customers has grown to include Digipost (New Zealand), WRKS bv (Holland), 1000 Volt Film (Turkey), and Lola Visual Effects (United States). In addition, Post magazine selected Flare as one of only five products at the National Association of Broadcasters (NAB) 2009 Convention to be awarded a POST PICKS, which recognises products that represent “the best of the best at NAB” as selected by a team of industry professionals.