Exit Films director Shelly Lauman (right) on the set of a Moccona commercial

Commercial Appeal: Exploring the gender divide in TVC directing

In 2017, the Australian Directors Guild (ADG) launched the Commercial and Content Directing Mentorship as a way for emerging female directors to take the next step in their careers.

Funded through Screen Australia’s Gender Matters: Brilliant Careers initiative, the program paired participants with commercial production companies, giving them the opportunity to be mentored in pitching, pre-production, production, and post-production so they may have the skills to realise high-end commercial projects and meet both client and mark...