Dendy Direct launched on Wednesday, initially offering more than 600 film and TV titles to rent or buy online.
Kate Stapleton, Dendy’s head of digital, said titles are being added at the rate of around 30 per day and the catalogue will soon expand to 1,000.
As IF reported, Dendy Direct has licensing deals with 20th Century Fox, the Walt Disney Co, ABC Commercial, Beyond Home Entertainment and all the leading independent distributors.
Deals with other US studios are pending and the VoD service aims to strengthen its TV content by signing agreements with the BBC and HBO.
The initial film line-up includes The LEGO Movie, Dallas Buyers Club, Nebraska, Pompeii, Tracks, The Railway Man, Around the Block, Wolf Creek 2, Nymphomaniac, The Raid 2 and Mr. Morgan's Last Love.
The TV slate includes The Walking Dead, Peaky Blinders, The Time of Our Lives, Miss Fisher’s Murder Mysteries, Hannibal and Rectify.
Among the movies available to rent for 99 cents are Beasts of the Southern Wild, Once, Le Chef and My Afternoons with Margueritte.