destra Corporation Ltd (ASX:DES), Australia’s leading independent digital media and entertainment company, have announced a partnership with Australia’s number one social networking site, MySpace.com. The deal will provide the social networking juggernaut’s users with destra’s extensive library of digital video content.
‘Destra is excited about the potential for this alliance and we are looking forward to our content reaching over 3 million Australian MySpace members,’ said Domenic Carosa, destra CEO. ‘Destra will enable MySpace Australia users to access the ultimate in video content across our various genres; extreme sports, fashion, short films and dance music.’
‘MySpace Australia is pleased to be working with destra. Destra’s compelling niche content provides a plethora of new, exciting and relevant material for our millions of users,’ stated Rebekah Horne, General Manager of MySpace Australia.
The partnership will extend destra’s online reach by providing content from its media and entertainment platforms to the MySpace community via branded channels on MySpace TV The breadth of content will range from extreme sports (http://www.PlanetX.com.au/) to short films (http://www.Niceshorts.com.au/), fashion (http://www.Oystermag.com/) and dance music (http://www.ThreeDworld.com.au/). Video content made available via the new service will be free to users through the MySpace site.
[release from destra]