[press release from Access PR]
One of Australia’s largest post-production companies, FSM, has completed a comprehensive re-brand of the popular AFL programming for premier sports channel FOX SPORTS.
The work by the FSM DESIGN™ team incorporated re-branding all HD (high definition) material for FOX SPORTS AFL game openers and closers, play-ons, play-offs, stings, bumpers, in-game transitions as well as a comprehensive promotional package.
The design work also included the re-design of logos and titles for the magazine shows AFL Teams, AFL Winners, Before the Bounce and flagship show On the Couch.
“FOX SPORTS is all about big sporting events, massive sound effects, cranking music and huge on-air graphic environments.
“With this brief in mind, we conceptualised what the resulting energy would be if we combined all the history, tradition, tribalism and colloquialism that makes the sport of AFL so unique,” said FSM Managing Director Rick Schweikert.
The imagery for the new branding was based on The Large Hadron Collider. This is the world’s largest and highest-energy particle accelerator, colliding opposing beams close to the speed of light with massive force and intense velocity.
The resulting design, the collider, was made up of thousands of panels to showcase moments of brilliance in AFL history and the force, energy and vigour that make the legendary game what it is today.
"FSM DESIGN was a pleasure to work with. What’s most important was that they were dependable, professional and we were really pleased with the end result.
“We were looking for a dynamic and fresh approach to our AFL material for season 2009 and through the process FSM listened and were flexible. We look forward to working with them again,” said AFL Executive Producer Rod Law.
The re-branding follows recent work on FOX SPORTS NRL, NBL, Swimming, Boxing, Motorsport, International and A-League football.