The Film & Television Institute (FTI) has released draft plans to raise the profile of the 2013 WA Screen Awards in conjunction with the Revelation International Film Festival (REV).
The plans, outlined in its latest discussion paper, involve attracting more high-profile talent to the awards while shortening the running time of the ceremony itself.
"By combining the promotional resources of FTI and REV, the WASAs will target a mass WA market as opposed to its usual industry niche," the discussion paper said. "This may also result in additional educational outcomes for emerging filmmakers with international film talent available to share their expertise."
Other plans for the revamped awards, which will be held in July, include:
- Rebranding the "Emerging" and "Established" award categories as "Short" and "Long Form" categories.
- Including more educational/networking outcomes in association with the awards and REV.
- Achieving a better balance in the awards to recognise the achievements of professional screen practitioners.
- Including award categories to recognise producers of gaming content.
The WA Screen Awards were placed on hold in late-2011 as the FTI undertook an organisational review.
Comments on the discussion paper can be emailed to michael_ellis@fti.asn.au or by phone on 0431 063 159 by March 11.