Chapman Entertainment and Target Entertainment (UK) are delighted to announce the appointment of Haven Licensing as the new marketing and licensing agent for the hit international television series Fifi and the Flowertots, now sold to over 160 territories, and the eagerly awaited pre-school television sensation Roary the Racing Car.
With over 15 years experience in the industry and many of Australia’s top children’s brands under the Haven Licensing umbrella, including The Simpsons, Spider-man, Thomas the Tank Engine, Bob the Builder, Dora the Explorer, Bratz and many more, Chapman Entertainment are confident that this new appointment will ensure the best possible success for their top two brands in Australia.
‘We are thrilled to be working with such a dynamic team with vast experience in the children’s licensing world and know we’ve secured the finest team in Australia,’ says Chapman Entertainment’s Creative Director, Keith Chapman.
As the originator of Bob the Builder and creator of Fifi and the Flowertots and Roary the Racing Car (Roary originator David Jenkins), Keith has an amazing ability to produce consistently high quality, innovative and vibrant pre-school properties which are loved the world over.
Fifi Forget-Me-Not is a now star in over 160 territories, the adorable Flowertot is the number one preschool girls brand in the UK having sold over 11 million products, and is rapidly becoming a household name in Australia and throughout the world.
Roary the Racing Car is already hot on the heels of Fifi and Bob and has now sold into over 60 territories. This ground breaking 52 x 10 minute stop-frame and CGI pre-school animation follows the journeys of Roary, a bright red, cheeky and energetic racing car who lives at Silver Hatch racetrack. He has the spirit and sense of a young boy whose boundless enthusiasm and curiosity often leads him into trouble, but he has a heart of chrome!
‘We are really excited to be working on these two outstanding new brands in collaboration with Chapman entertainment, a company with such amazing pedigree and success in the preschool landscape. Early indicators from the market show that we have a real winner on our hands!’ says Haven Licensing Managing Director, Tom Punch.
Chapman Entertainment and Target Entertainment (UK) are also thrilled to confirm ABC Kids as the broadcasting partner for Roary the Racing Car, with engines already revving for an early 2008 launch. Both ABC Kids and Nick Jr have bought the second series of Fifi and the Flowertots, with the premiere scheduled for May 2008 on Nick Jr, followed by ABC Kids soon after. Fifi series one continues its success on both broadcasters, returning to ABC Kids weekdays at 9.05am from November 19, 2007 and screens daily on Nick Jr.
Sarah Osmotherly from Osmopolitan has been retained as the PR and Marketing Consultant for Chapman Entertainment and will be working closely with Haven Licensing to promote Fifi and Roary in Australia.
[release from osmopolitan]