Deanne Weir.

‘It’s not just having more stories about women’: Deanne Weir on driving female narratives

When it comes to on-screen representation, producer and entrepreneur Deanne Weir believes it is worth following the motto of Oscar-winner Geena Davis: “If they can see it, they can be it.”

The Storyd Group co-founder and AI media chair, whose credits include Blaze, Run Rabbit Run, How to Please a Woman, and Seriously Red, said her own experience growing up in a time when women had limited roles in the “cultural diet” had shown her how screen narratives could influence pe...